Media & Publication

Aroma Tobacco International's Strategy in Enlivening the Hand-Rolled Kretek Market

PT Aroma Tobacco International (ATI), a leading kretek manufacturer in Central Java, has strengthened its reputation for innovation with the launch of two new hand-rolled kretek (SKT) variants: Aroma Royal Mango and Aroma Royal Coffee. Officially introduced on July 25, 2025, these products reflect ATI’s commitment to balancing tradition with innovation, offering flavors that resonate with today’s consumer trends while preserving the cultural heritage of Indonesian kretek.