Unleash the Fruity Flavor! PT Aroma Tobacco Indonesia's Readiness to Conquer the Flavored Market

September 20, 2024 – The year 2024 has been dynamic for the cigarette industry, particularly within the flavored product segment. All tobacco product manufacturers (IHT) are racing to create innovative products that offer unique and diverse flavors. PT Aroma Tobacco Indonesia (PT ATI) is no exception, having officially launched its Aroma Royal Fusion product on September 20, 2024.

Opting for a distinctive fruity taste, Aroma Royal Fusion aims to satisfy consumer preferences, especially for those seeking less odorless stain technology with every puff. To mark the official launch of Aroma Royal Fusion and celebrate its entry into the flavored market segment, PT ATI has entrusted PT Niaga Nusa Abadi (PT NNA) with implementing creative marketing strategies and expanding distribution coverage to introduce Aroma Royal Fusion to a broader market.

At the inaugural launch of Aroma Royal Fusion, Rico Budiman, Director of PT Aroma Tobacco Indonesia, stated that 2024 has been quite a festive year for PT ATI. Despite limited production capacity, the variety of Aroma's launched innovations has been significant. "Aroma Royal Fusion was created amidst a bustling cigarette market offering various flavors. We are quite optimistic about the quality and output of this product being well-received in the market, as PT ATI consistently focuses on improving product quality by using high-quality ingredients and more efficient production processes," Rico explained.

Djaya Makmur, Director of PT Niaga Nusa Abadi, who was also present at the launch, added that PT NNA's role in supporting the success of Aroma Royal Fusion is crucial, especially the contributions of experienced salesmen and marketers in the FMCG tobacco sector.

"The production team works from morning until morning to ensure smooth production processes. Therefore, the field team must also show the same spirit as their colleagues in the factory. Your solid cooperation, as the frontliners, significantly contributes to the success of the Aroma Royal Fusion product. Let's establish PT ATI's identity in the market as a company capable of delivering product innovations that match consumer tastes," Djaya concluded.